Consumer survey 

Updated: 27.1.2015 - Next update: 26.2.2015

Light positive trend in consumer confidence continued in January

The consumer confidence indicator stood at 6.0 in January, having been 4.4 in December and 2.6 in November. In January 2014, the consumer confidence indicator stood at 9.9. The long-term average for the confidence indicator is 11.8. The data are based on Statistics Finlands Consumer Survey, for which 1,272 people resident in Finland were interviewed between 2 and 19 January.

Of the four components of the consumer confidence indicator, expectations on own and Finlands economy and the development of unemployment improved slightly in January compared with December. Views on households' saving possibilities remained unchanged. Consumers' views concerning their own and Finland's economy remained cautious and the views about unemployment were still gloomy. By contrast, expectations concerning own saving possibilities were good.

For the first time in a long time, consumers regarded the time more favourable for buying durable goods than for saving or raising a loan in January. In January, the personal threat of unemployment experienced by employed consumers was roughly at the same level as in December and one year earlier.

Consumers' own and Finland's economy

In January, 27 per cent of consumers believed that Finlands economic situation would improve in the coming twelve months, while 29 per cent of them thought that the countrys economy would deteriorate. The corresponding proportions were 26 and 32 per cent in December and 39 and 21 per cent one year ago.

In all, 24 per cent of consumers believed in January that their own economy would improve and 13 per cent of them feared it would worsen over the year.

Statistical release

Statistics Finland / Consumer survey

Description of indicator

The Consumer Survey is a telephone interview survey by means of which it is possible to measure Finns’ images of the general economic development and the financial situation of one's own household and intentions to make major purchases, save money or take out a loan.

The consumer confidence indicator is the average of the balance figures for the CCI components. The balance figures and the confidence indicator can range between -100 and +100 – the higher (positive) balance figure, the brighter the view on the economy.