Consumer survey 

Updated: 27.3.2015 - Next update: 27.4.2015

Consumer confidence at average level in March

The consumer confidence indicator stood at 11.2 in March having been 10.6 in February and 6.0 in January. In March 2014, the consumer confidence indicator stood at 8.5. The long-term average for the confidence indicator is 11.8. The data are based on Statistics Finlands Consumer Survey, for which 1,350 people resident in Finland were interviewed between 2 and 19 March.

In March, confidence did not change considerably from February in all four components of the consumer confidence indicator. Only expectations on Finlands economy decreased a little. Consumers' views concerning their own and especially Finland's economy remained cautious and the views about unemployment were quite gloomy. By contrast, expectations concerning own saving possibilities were very good in March.

Consumers regarded the time more favourable for raising a loan than for buying durable goods or, in particular, saving in March. In March, employed consumers felt personally quite threatened by unemployment as they already had in February and one year earlier.

Consumers' own and Finland's economy

In March, 30 per cent of consumers believed that Finlands economic situation would improve in the coming twelve months, while 25 per cent of them thought that the countrys economy would deteriorate. The respective proportions in February were 35 and 24 per cent.

In all, 26 per cent of consumers believed in March that their own economy would improve and 11 per cent of them feared it would worsen over the year.

Statistical release

Statistics Finland / Consumer survey

Description of indicator

The Consumer Survey is a telephone interview survey by means of which it is possible to measure Finns’ images of the general economic development and the financial situation of one's own household and intentions to make major purchases, save money or take out a loan.

The consumer confidence indicator is the average of the balance figures for the CCI components. The balance figures and the confidence indicator can range between -100 and +100 – the higher (positive) balance figure, the brighter the view on the economy.