Consumer survey 

Updated: 29.9.2014 - Next update: 27.10.2014

Consumer confidence slightly negative in September

The consumer confidence indicator stood at -0.7 in September, having been 2.2 in August and 9.4 in July. One year ago the consumer confidence indicator received the value 6.3. The long-term average for the confidence indicator is 12.0. The data are based on Statistics Finlands Consumer Survey, for which 1,374 people resident in Finland were interviewed between 1 and 18 September.

Of the four components of the consumer confidence indicator, expectations of ones own and Finlands economy and the development of unemployment weakened in September. Consumers' views concerning own saving possibilities remained unchanged. Apart from saving, consumers' views were clearly gloomier in September than on average in the long term.

In September, consumers considered raising a loan slightly more worthwhile than purchasing of durable goods or saving. Employed consumers also felt that their threat of unemployment grew slightly in September.

Consumers' own and Finland's economy

In September, only 17 per cent of consumers believed that Finlands economic situation would improve in the coming twelve months, while 42 per cent of them thought that the countrys economy would deteriorate. In August, the respective proportions were 23 and 38 per cent and in last year's September, 29 and 32 per cent.

In all, 23 per cent of consumers believed in September that their own economy would improve and 18 per cent of them feared it would worsen over the year. The corresponding proportions were 23 and 15 per cent one month earlier and 22 and 16 per cent one year ago.

Statistical release

Statistics Finland / Consumer survey

Description of indicator

The Consumer Survey is a telephone interview survey by means of which it is possible to measure Finns’ images of the general economic development and the financial situation of one's own household and intentions to make major purchases, save money or take out a loan.

The consumer confidence indicator is the average of the balance figures for the CCI components. The balance figures and the confidence indicator can range between -100 and +100 – the higher (positive) balance figure, the brighter the view on the economy.